Organizations are operating in an environment characterized by accelerating technological change. The rapid evolution and adoption of artificial intelligence (AI) have further highlighted the importance of Data & Analytics (D&A) as the foundational element required to unlock the full value of AI. Robust D&A capabilities empower organizations to leverage AI to enhance efficiency, drive growth, and ensure agile adaptation to evolving market conditions.
2025 marked the fifth anniversary of Adaptfy, established by SHV and strategic partner Metyis to help SHV Group companies transform data, analytics and AI into measurable business impact. Adaptfy combines specialist technical expertise with a deep understanding of SHV and its businesses. Working closely with colleagues across the Groups, Adaptfy specialists identify high-impact opportunities and convert them into tangible outcomes. From establishing robust data foundations to developing scalable and replicable solutions, the company supports delivery, adoption, and the tracking of realized value.
Over its first five years, Adaptfy completed 153 projects, with a further 18 continuing into 2026. By the end of 2025, the estimated worth of these projects to the business represented a value creation ratio of approximately five to one.
In 2025, delivery centred on three key areas: reinforcing core D&A foundations such as SHV Energy’s DMAP, Nutreco’s OneData platform, SHV head office’s Pulse, and Kiwa’s data platform; developing scalable solutions, with a particular emphasis on CSRD reporting; and implementing high-impact, group-specific solutions, including Nutreco’s Pricing and Formulation Intelligence and SHV Energy’s Customer Profitability. Adaptfy also successfully completed its inaugural project for NPM during the year.
Alongside solution delivery, Adaptfy invested in its people and capabilities. The team expanded to a total of 135 FTEs (including contractors), while data engineering capacity and strategic expertise were bolstered by the partnership with Metyis. By fostering close collaboration across teams, Adaptfy is embedding D&A skills within SHV, enabling a lasting impact beyond individual projects. Over the course of the year, colleagues benefited from training and knowledge-sharing initiatives that strengthened the organization’s readiness to leverage data and AI for future challenges.
Adaptfy’s work remains more relevant than ever. By enabling SHV Group companies to operate more efficiently, make better-informed decisions, and enhance resilience, the company directly supports SHV’s enduring purpose of caring for generations to come.