SHV is doing business in an age of significant technology-driven change - particularly in the field of Artificial Intelligence (AI), which is transforming both our online and offline environments. Data & Analytics (D&A), the cornerstone of AI, has become essential for achieving success in global markets. No longer simply a matter of enhancing operations, D&A now plays an essential role in maintaining a competitive advantage.
As a joint-venture between SHV and its strategic partner Metyis, Adaptfy provides the comprehensive digital and data-driven capabilities that address specific business challenges across SHV and the Groups. The company’s deep expertise in data science and engineering, advanced statistical modelling, software engineering, and digital strategy execution is playing a crucial role in enhancing practices and processes throughout the Group value chains, sharpening the organization’s competitive edge.
2024 was a productive year for Adaptfy, which continued to build on the progress made since its foundation in 2020. 32 projects were completed and a further 28 were ongoing into 2025. A total of 144 projects have now been completed over the last four years, underscoring the company’s role in accelerating SHV’s D&A journey.
New skills were added over the year and existing ones reinforced, with the number of full time employees growing to 125. The company invested in senior appointments; expanded capabilities in Data Engineering and Product Management to support the SHV Groups; and also benefited from the expertise at Metyis, highlighting the advantages offered by the partnership model.
Over the years, Adaptfy projects have identified a total of more than € 150 million in benefits for SHV Groups. Notable achievements this year have included enhancements to the Pulse platform, a key Data Strategy program for SHV; the formation of Tactical Teams to streamline and scale projects across SHV Energy business units; a series of pricing and supply chain projects for Nutreco; development of a tailor-made AI solution for Kiwa; and a significant asset optimization solution for Mammoet.
Beyond the provision of digital solutions, Adaptfy has also worked on embedding D&A expertise across SHV. In 2024, the Adaptfy Digital Academy celebrated the graduation of 85 colleagues from a variety of different regions. All have completed four learning tracks and attended insightful guest lectures from internal and external professionals on topics such as pricing, GenAI and digital transformation. By strengthening the organization’s proficiency in D&A, Adaptfy is supporting a digitally skilled workforce ready to respond to future challenges.
Amidst ongoing socio-economic uncertainties, Adaptfy remains a valuable asset. By safeguarding and enhancing competitiveness and building resilience across the Groups, the company is actively supporting SHV’s enduring mission to care for generations to come.